It began for me with Nelly Furtado who began with flower-power music and suddenly shook her hips and told us that she eats men, she changed her style and her music. Shakira changed her style and became more mainstream. Gossip went from indie to electro (seriuosly the the album is kind of boring). Marina And The Diamonds also added more electronic beats into their songs which makes the whole album different from the first one. Ah and Cobra Starship are swimming on the wave of more electronic music, too. Is it so fashionable?
Thanks to heavy marketing bands and singers can become incredibly famous within weeks, like it was the case with Adele last year and what is tried to be done with Marina right now. It bores me so much. Adele has not changed her music, Marina has… when do artists loose themselves?